I recently spoke on The Marketer Webinar Series on how to approach visualising data. You can see the full webinar here. It unfortunately sits behind a registration wall so if you just want to browse the slides you can do so below. My notes are also available on the slideshare site (they sit in the notes on each slide, which isn’t that easily discoverable) if you want to delve deeper.
LOL – I remember seeing something similar for the term Web 2.0.
It is sad to see the phrase be completely ruined – needless to say I am a big proponent of the original concepts of Big Data and still think it is important for marketers and others alike.
Luckily those who understand the phrase continue to take advantage of the benefits Communicating it clearly is now the challenge.