I have been writing this blog for a few years now giving my own personal take on where I see marketing; the internet; and mobile sectors heading.

The plan is to try to not only draw your attention to interesting conversations happening online but also focus on my own view of what is happening. Over the years this has ranged from the slow evolution of newspapers and the music industry through to the mainstream adoption of social networks and how they are changing the way people use the internet.

The changes online are really only just beginning and there are definitely interesting times ahead. Not least in marketing where  users are becoming bored of the broadcast techniques learnt in recent decades and instead are demanding more personal conversations and understanding from companies. I see this as a return to the roots of marketing; it will be interesting to see if this new era of social marketing can rid itself of traditional marketing’s bad reputation

about me

I am a mix of entrepreneur, internet evangelist and marketer who has been lucky to work with cutting edge technologies throughout my career, whether it be the nascent flash/java video space in the early 2000s to combining email and social media marketing technologies in 2008.

I currently work at Lyris as the Alliances Director and also serve on the Email Marketing Council at the DMA; working on the Partnerships and Events and Communications hubs. Lyris is a world class marketing solution integrating email; search; social and mobile channels with analytics to deliver increased ROI.

Before joining Lyris, I founded Digital Oxygen, the digital marketing services agency that translated sophisticated offline direct marketing techniques to email. Digital Oxygen was later acquired by Silverpop where I built out the international Services, Marketing and Alliances teams.

Prior to this, I founded First Media, the pioneer of online video advertising. He managed the technology and services groups delivering integrated enterprise marketing solutions and global video marketing campaigns. Throughout this period I also consulted on various cutting edge digital projects for clients internationally.

Obviously I tweet – you can follow me here and I regularly speak around the topics of email marketing; social marketing and integrated marketing both online and at tradeshows or events. Please contact me at riaz [at] razorshine [dot] com if you would like me to speak at your event.

If you are so inclined, you can read more over on my linkedin profile here.

disclaimer

The opinions found on this site are my own and do not reflect that of my employer.

contact

If you want to get in contact with me you do so here or by emailing riaz [at] razorshine [dot] com.