Biography

riaz-kananiI am a mix of entrepreneur, technologist and marketer who has been lucky to work with cutting edge technologies throughout my career, whether it be the nascent flash/java video space in the early 2000s to combining email, mobile and social media marketing technologies in 2008.

Before founding masterscroll in 2014, I have spent the last decade in roles across a variety of functions helping fast growth companies expand globally. These include COO at Profusion, where the company was transformed into a leading data science consultancy, Global Alliances Director at Lyris building relationships across Europe and Asia and Marketing Director at Alchemy Worx and Silverpop (now IBM), where I was also International Services Director.

The previous decade was spent building out my own startups, where I founded Digital Oxygen, the digital marketing agency that translated sophisticated offline direct marketing techniques to email. Digital Oxygen was later acquired by Silverpop (and has now been acquired by IBM).

Prior to this, I founded First Media, the pioneer of online video advertising and as CTO I managed the technology and services groups, delivering integrated enterprise marketing solutions and global video marketing campaigns.

I am well known for spending too much of my time talking “tech” and “startups” – so I obviously tweet – you can follow me here and I regularly speak at events on digital marketing, upcoming trends online.

If you are so inclined, you can read more over on my linkedin profile here. If you want to get in contact, twitter is the best way to do so initially.