orkut – down for maintenance or upgrade?

Orkut is google’s take on social networks like facebook, hi5, myspace etc (there are only several million more these days).

In any case, of the major players, I do not rate orkut that highly but those that love it do seem to use it constantly. I have constantly heard about how huge in South America, unfortunately those South Americans will be feeling some pain today as orkut has been down now for around 15 hours now, and counting!

There are rumours on the web it is an upgrade..

I hope so as it is in desperate need of one – however if what I saw prior to orkut going down was anything to go by, it doesn’t look like it. Immediately prior to the under construction page, the friends list was completely unavailable and there were huge number of orkut’s donut error pages flying around..

If it is an upgrade, Google sure need to make it smoother to the user and communicate better.

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.