time for google to rebrand gmail?

gmailAfter my previous post about Google losing its battle for the right to use the name “Gmail” in the UK and Germany, the European trademark office has now ruled that Google cannot register the trademark across Europe. Google however is standing firm and says it will continue to use the name Gmail in Europe (outside UK and Germany) as before.

Looking at the number of searches for gmail uk that comes to my blog looking at how to register a “gmail” address in the UK, there is plenty of confusion out there. Is it too late now for Google to rebrand gmail entirely? Everyone I know in the UK still refers to it as gmail..

If you are in the UK you can get a googlemail.com email address by going hereyou may even be able to get a gmail address if you pretend you are outside the UK. No you cannot seem to get a gmail address by pretending to be outside the UK anymore.

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.