the integrated online experience

We need access to information at different times and in different ways – when we’re on the move we might use a mobile and at home a desktop. It is this change in circumstances and needs that devices are getting better at dealing with.

Email was one of the first devices to bridge the boundary between the desktop and the mobile. I am using Exchange at work and so a windows mobile phone works “well” at integrating the experience on the move. I haven’t been much of a fan of gmail via the mobile as yet – it currently feels a bit clunky, so I usually wait to answer personal emails when I get home unless they come to my work address but this will improve over time. It amazes me that the iphone doesn’t support exchange. It is one of the major reasons I ruled out purchasing it.

RSS is the next technology to do this and the need for this cross platform integration is stopping me moving from Google Reader. The platform works really well on both the mobile and desktop platforms. It’s all very well talking about using new platforms like Particls or fav.or.it but if it cant provide a great experience across multiple platforms then it at least needs to sync with Google Reader (or other great mobile platforms). It is now the first question I ask when I look at other RSS reader. This all comes back to dataportability. We need the ability to sync data as well as move it.