Microsoft to buy plaxo?

There has been a bunch of rumours that Plaxo will get bought by Google or Facebook. But I think Microsoft would be a much better fit? Plaxo has great integration with Microsoft Outlook – which fits well with Microsoft’s connected applications strategy, it has a large base of registered users and could add to Microsoft’s online portfolio. It would also allow for Outlook to become more “socially” aware and take advantage of the email social network. Of course Yahoo has a social network so maybe this is only a go-er if the Yahoo deal falls through.

I do not see any positives though for Facebook buying it or for that matter Google really. What am I missing?

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.