This is the biggest disconnect I know of.
It happens all the time in B2B sales, in service marketing, in getting along with your boss and even in hiring someone.
One side thinks they have figured…
Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.
I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.
Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.
