Clay Shirky: How social media can make history (TED)

Following on from my previous post on how communicating and reaching your audience is changing and providing more power to the individual, this video only served to reinforce the message.

The video is of Clay Shirky talking about the history of media and how it is changing how not just the media publishers but companies as well interact with people. There are some great slides and anecdotes that I am sure I am going to reuse a multitude of times going forward.