Useful research on loyalty schemes.It is interesting that 18-24 year olds are not signing up for these things – though the suggestion that the use of plastic card-based systems is the reason for this apathy is I believe, wide of the mark. Could it just be that loyalty schemes are not targeting that age group effectively enough? Is the anticipated reward too small for the effort required?

Relevance key to customer take up of loyalty schemes, says ICM

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.