Behavioural email: social networks lead the way

Wrote an article for the DMA’s Infobox newsletter, which was sent out today. It looked at how social networks are increasingly using email to push people back into their networks. This is no surprise, as email is very much the glue that connects channels together.

Read the article here.

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.