In the past few weeks, I have spoken a couple of times on how to approach designing your emails and both are now available online – one more extensively than the other
The presentations look at:
- Structuring your emails
- How subtle changes to images can dramatically impact results
- Using video in your email
- Optimising for images being turned off
- The importance of subject lines
- and.. of course designing for mobile.
The audio webinar (part of the International Marketing Summit) was more in depth than the video on Figaro Digital’s website - it doesn’t look at the importance of subject lines). The audio webinar does require registration though!